Program Information

The Southern Living Custom Builder Program (SLCBP) is a network of some of the finest custom home builders in the South.  For over 30 years, Southern Living has selected these builders based on their commitment to exceptional craftsmanship and their dedication to creating homes within their communities that families will cherish for generations.  The SLCBP is a powerful program that connects the South’s best custom home builders with building industry product partners and Southern Living readers.

Membership in this exclusive program is reserved for builders who excel in their local markets.  Each builder is carefully evaluated based on their reputation within the building trade and among clients, marketplace strength, financial stability, and commitment to exceptional customer service.   Members receive territorial exclusivity, allowing them to brand themselves as the exclusive Southern Living custom home builder in their area.

Benefits of the Southern Living Custom Builder Program:

• Alignment with the Southern Living brand – Offers consumers confidence when choosing a custom homebuilder.
• Exposure in Southern Living magazine – Includes two full-page color ads each year, showcasing SLCBP members.
• Presence on the SLCBP website – Features photos and detailed profiles of each member.
• Access to the annual Southern Living Home Summit – Provides networking opportunities with program sponsors and Southern Living editors.
• One complimentary Southern Living House Plan annually – A value of over $1,000
• Opportunity to build a Southern Living Showcase Home – A chance to highlight craftsmanship and Southern design.
• Option to join a Builder 10 peer group – Engage with a select group of industry peers for collaboration and support.
• Additional benefits – Press releases, product updates, custom plan searches, access to logos and renderings, and a variety of marketing materials are also available.

Members must meet the following requirements each year:

• Maintain Workers' Compensation Insurance – Provide Southern Living with proof of coverage.
• Proof of Contractor’s License or Business – Submit a valid state contractor’s license (if required) or proof of business operation.
• Carry General Liability Insurance – Must include coverage for personal injury, property damage, products, and completed operations, with a minimum limit of $1 million.
• Utilize Sponsor Products – Use each Sponsor’s product in at least one home per year.
• Submit Quarterly Documentation – Complete and submit a form provided by Southern Living each quarter, detailing the amount of each specified Sponsor product purchased.
• Annual Membership Fee – $4,000 for the first year; $3,500 for each additional year.